Selling Your Home

Attracting the highest possible value for your home requires proper preparation, effective marketing and an expert knowledge of local market conditions. We can help you navigate the process and ensure your experience is as positive as it is successful.

Evaluating Your Home

The first step to selling your home is to evaluate the home's condition. It will be important to address any cosmetic or functional problems and discuss potential upgrades or improvements that may bring additional value to your sale. Note that some problems may require disclosure to potential buyers. We will discuss the findings and available options to help ensure your home is in the best condition possible for attracting buyers.

Choosing An Asking Price

There are many important factors to consider in determining a competitive list price for your home, such as location, condition, age, supply and demand, as well as local market conditions. It will also be valuable to conduct a Comparative Market Analysis (CMA) of similar homes that have recently sold in your area. You may also choose to have a professional appraisal of your home conducted in advance. Understanding what the market will pay is a critical part of achieving a successful sale, and all of these factors will help guide your decision to establish a list price.

Getting Market Ready

Preparing your home to sell can make a big difference in what a buyer is willing to pay for it. Depending on the condition of the home, there are three key considerations: maintenance and repairs, renovations and upgrades, and staging. Getting market-ready may include a variety of tasks, from reducing clutter and fixing maintenance concerns to updating paint colors and addressing landscaping needs. It may also be advantageous to have the home professionally staged. The focus of this process is to prepare your home to make a great impression and invite the most attractive offers possible.

Listing Your Home

When the home is ready for market, I will have professional photography taken. Then your home will be listed on the local MLS and syndicated to area brokerages and agents. Additional advertising methods may also be used to reach the widest audience possible within the target market. Creating a personalized plan to market your home will help attract the interest of the right buyer.

Home Showings

Once your home has been listed, home showings will begin. It may also be advantageous to hold an open house. Typically, the homeowner is not present for home showings, but you will be notified in advance of any appointments, and showings can be scheduled during specific times to avoid inconvenience. This creates an inviting and welcoming atmosphere for buyers touring the home.

Receiving Offers

Your lender will arrange a professional appraisal of the home. An appraisal is an unbiased estimate of the true (or fair market) value of a home and is conducted by an independent third party. The appraiser will confirm the appraisal value of the property for all parties involved. If the home appraises at less than the expected value, you may have the option to renegotiate the purchase agreement or terminate the contract.

Appraisal & Inspection

Once an agreement is reached, the buyer may order a professional inspection and appraisal to evaluate the condition and value of the home. Depending on the results of these reports, we may enter another round of negotiations until an agreement is reached by all parties. Depending on the negotiation strategy, you may choose to complete repairs requested by the buyer in order to optimize other negotiation factors.

Closing!

Closing day! The buyer’s lender will provide final confirmation that they are approved to close, and you will sign the paperwork required to complete the sale. This process typically takes an hour or two. Once the paperwork is signed by all parties, your title company will wire the net proceeds of the sale to your bank account, and your home will officially be sold!